A site is considered successful if it is useful, relevant, and well designed. As a Head of UX, I spend a lot of time thinking about great design, website best practices and how it can be used to create great and profitable websites. While different [...]
Today, most such business owners have at least made the concession of attaining a website, but what about optimizing it for search engines? Designing it in line with a brand? Offering an e-commerce platform for online purchases? Engaging with customers on social media? Is online [...]
You’ve no doubt heard time and again that you should curate content as part of your content marketing strategy - but why should you put time and effort toward sharing someone else’s content? While it may seem counterintuitive, content curation can actually pay off big [...]
Branding has always been important, but it's never been as essential as it is now. Thanks to the internet, your potential customers are being flooded with dozens -- if not hundreds -- of different buying opportunities every hour. While quality, cost and execution will all [...]
Always-On SSL should be deployed to prevent the “Not secure” warning. Website owners who do not secure their website with an SSL/TLS certificate will have to rethink their online strategy. In a push to make the Internet safer for all users, Google will soon be [...]
